server-side-tracking

This article provides an introduction to server-side tracking, highlighting the potential benefits and drawbacks of this approach compared to traditional client-side tracking. It covers the technical aspects of server-side data collection, including latency, schema, and cost trade-offs, as well as the implications for data privacy and compliance.

This comprehensive guide explains the why and how of server-side tracking, including architecture options like proxy vs. cloud-edge, GTM Server basics, and phased rollout strategies. It's ideal for teams moving beyond browser-based analytics and looking to improve data quality and privacy compliance.

Tessa Pinkerton provides a balanced overview of server-side tracking, covering benefits like ad-block resilience and faster loading, along with honest drawbacks such as added costs and maintenance. A solid orientation for digital marketers and analytics newcomers.