That server-side tracking thing everyone's talking about
Original: Everything You Need to Know About Server-Side Tracking
Summary
A high-level overview of how server-side tracking works, its upsides, and caveats.
Who This Is For
Marketing Analysts
Technical Marketers
Performance Marketers
Key Takeaways
- Learn how server-side tracking creates a buffer between your website data and analytics platforms for better control
- Understand the main benefits: faster page loads, ad-blocker resistance, and extended cookie lifespans in Safari
- Discover the honest drawbacks including technical complexity, added costs, and maintenance requirements
- Get a clear framework for deciding whether server-side tracking is worth implementing for your situation
Tools & Technologies
Google Tag Manager Server-side Google Tag Manager (SGTM) Google Analytics Facebook Pixel JavaScript Cloud platforms
Topics Covered
introduction server-side-tracking benefits tradeoffs
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