Logo vs. dollar churn, renewal rates, net revenue retention (NRR), expansion ARR, downgrade flows, survival analysis, churn reason taxonomy, win-back campaign impact.
2 resources on this topic
Tavel extends her original framework to highlight how companies can build products that retain users over time. She categorizes engagement loops and stresses the importance of value creation at each step. Highly relevant for product managers and growth teams focused on long-term user engagement.
Bobby Pinero discusses how introducing a freemium tier at Equals led to a spike in sign-ups but damaged engagement and revenue. He walks through the misalignments in onboarding, value delivery, and support strain, offering five concrete lessons for anyone considering freemium models. Cautionary and highly actionable.