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Sarah Tavel's take on keeping users actually engaged

Original: Hierarchy of Engagement, Expanded

May 25, 2025
1 min read
Framework
Intermediate
The Hierarchy of Engagement, expanded

Summary

An extended framework for designing products that retain and engage users deeply.

Who This Is For

Product Managers
Growth Marketers
Founders

Key Takeaways

  • Learn how to structure engagement loops that create genuine value at each interaction point
  • Understand the different levels of user engagement and how to move users up the hierarchy
  • Apply a systematic framework for evaluating and improving long-term product retention
  • Identify which engagement mechanics work for different stages of the user journey

Topics Covered

engagement retention product-strategy growth