data-driven-decisions

This article explores the emotional experiences of users during the usage of three popular analytics platforms - Adobe Analytics, Google Analytics, and Piwik Pro. By examining the author's emotional state while using these tools, the article provides a unique perspective on the user experience and decision-making process when selecting an analytics solution.

Explores the concept of customer lifetime value (LTV), including how to calculate it, the importance of retention and margin in driving LTV, and using LTV as a key metric for making data-driven business decisions.