Explores the concept of customer lifetime value (LTV), including how to calculate it, the importance of retention and margin in driving LTV, and using LTV as a key metric for making data-driven business decisions.
Andrew Chen May 29, 2025
Andrew Chen is a prolific writer specializing in Business Understanding, with 1 published resources covering topics like customer-lifetime-value, retention-metrics, financial-modeling. Their work focuses on practical insights and actionable guidance for professionals in the analytics and data space.
Explores the concept of customer lifetime value (LTV), including how to calculate it, the importance of retention and margin in driving LTV, and using LTV as a key metric for making data-driven business decisions.