Why analytics tools make us feel things (and what that tells us)

Original: Comparing Adobe Analytics, Google Analytics, and Piwik Pro by Emotional State During Usage

Lukas Oldenburg

June 2, 2025

10 min read

Opinion

Intermediate

Analyst Skill Stack

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Comparing Adobe Analytics, Google Analytics, and Piwik Pro by Emotional State During Usage

Summary

This article explores the emotional experiences of users during the usage of three popular analytics platforms - Adobe Analytics, Google Analytics, and Piwik Pro. By examining the author's emotional state while using these tools, the article provides a unique perspective on the user experience and decision-making process when selecting an analytics solution.

Who This Is For

Marketing Analysts

Product Analysts

Consultants

Key Takeaways

Emotional reactions to tools can reveal important usability and functionality insights beyond technical specs
Google Analytics 4 creates user apathy due to bugs, migration issues, and uninspiring interface design
Adobe Analytics triggers extreme emotional highs and lows, from login frustrations to powerful analysis capabilities
Piwik Pro offers a more balanced emotional experience for users seeking alternatives to major platforms
User emotional state during tool usage can be a valid criterion for software selection decisions

Tools & Technologies

Google Analytics 4 Adobe Analytics Piwik Pro Looker Studio BigQuery

Topics Covered

emotion-analysis user-experience software-comparisons data-driven-decisions

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Topics

emotion-analysis user-experience software-comparisons data-driven-decisions