Making Facebook CAPI play nice with Adobe's server-side setup
Original: How To Setup Facebook Conversion API with Adobe Launch & Event Forwarding
May 26, 2025
11 min read
Tutorial
Advanced
Summary
Configure Adobe Launch and server-side Event Forwarding to send FB CAPI events.
Who This Is For
Marketing Analysts
Technical Marketers
Marketing Ops
Key Takeaways
- Set up Facebook Conversion API extension in Adobe Event Forwarding to bypass browser tracking limitations
- Configure proper event mapping and data layer structure to send conversion data server-to-server
- Implement deduplication using event IDs to avoid counting the same conversion twice
- Use Facebook's test tools to validate your server-side conversion tracking setup
Tools & Technologies
Adobe Launch (Tags) Adobe Event Forwarding Facebook Conversion API Facebook CAPI Test Event Tool Facebook Ads Manager
Topics Covered
tutorial adobe-launch server-side facebook-capi
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