That mysterious server-side tagging thing everyone's talking about
Original: How to Set Up Google Tag Manager Server-Side Tagging (Cloud Run)
May 26, 2025
50 min read
Tutorial
Intermediate
Summary
Deploy a GTM server container on Google Cloud Run and send test events.
Who This Is For
Marketing Analysts
Technical Marketers
Analytics Engineers
Key Takeaways
- Learn how to set up a Google Tag Manager server-side container using Google Cloud Run
- Configure custom domain mapping to route tracking data through your own server
- Understand the difference between client-side and server-side data collection flows
- Set up client and tag configurations within the server container to process and forward data
- Identify when server-side tagging is worth the added complexity for performance and privacy benefits
Tools & Technologies
Google Tag Manager Google Cloud Run Google Analytics 4 Custom domain configuration Server-side GTM containers
Topics Covered
tutorial google-tag-manager server-side cloud-run
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