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Video tracking that actually works (yes, even beyond YouTube)

Original: Google Tag Manager Video Tracking Guide: Beyond YouTube

May 26, 2025

46 min read

Tutorial

Intermediate

Visit Original Article

Google Tag Manager Video Tracking: Youtube and Other Video Players

Summary

Track YouTube, Vimeo, and HTML5 video engagement via GTM custom triggers.

Who This Is For

Marketing Analysts

Technical Marketers

Marketing Ops

Key Takeaways

Set up YouTube video tracking using GTM's built-in triggers and variables to capture play, pause, and progress events
Create custom tracking solutions for Vimeo and other video players that GTM doesn't support natively
Configure GA4 events to measure video engagement metrics like completion rates and viewing progress
Use ready-made GTM templates and recipes for quick implementation across different video platforms

Tools & Technologies

Google Tag Manager Google Analytics 4 YouTube Player API Vimeo Player API HTML5 Video Players JavaScript

Topics Covered

tutorial google-tag-manager video-tracking

Ready to dive deeper?

Read Full Article on www.analyticsmania.com

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Topics

tutorial google-tag-manager video-tracking