Making sense of GA4's weird event-everything approach with GTM
Original: How to Track Events with Google Analytics 4 and Google Tag Manager
May 26, 2025
67 min read
Tutorial
Intermediate
Summary
7,000-word walkthrough of custom GA4 event tracking via GTM triggers and tags.
Who This Is For
Marketing Analysts
Technical Marketers
Performance Marketers
Key Takeaways
- Understand the four categories of GA4 events and how to choose the right type for your tracking needs
- Learn the step-by-step process for setting up custom event tracking through Google Tag Manager
- Master the event naming convention hierarchy to avoid conflicts and ensure proper data collection
- Set up real-time testing and debugging to verify your events are firing correctly
- Create custom definitions and modify events directly in the GA4 interface
Tools & Technologies
Google Analytics 4 Google Tag Manager DebugView GA4 Real-time Reports
Topics Covered
tutorial google-tag-manager ga4 event-tracking
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