João Lousada

João Lousada is a prolific writer specializing in Tracking Plan & Event Taxonomy, with 1 published resources covering topics like data-governance, event-quality, trust. Their work focuses on practical insights and actionable guidance for professionals in the analytics and data space.

1 Resources

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Areas of Expertise

Tracking Plan & Event Taxonomy data-governance event-quality trust analytics

Tracking Plan & Event Taxonomy

How Data Governance Can Help Collect Good Event Data

Tracking Plan & Event Taxonomy

João Lousada outlines how a data governance strategy prevents analytics drift. He emphasizes the role of casing rules, ownership tags, and source-of-truth documentation in keeping instrumentation aligned with product changes. Great for teams scaling analytics without chaos.

João Lousada May 25, 2025

data-governance event-quality trust analytics