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Setting up Facebook Pixel through GTM (without pulling your hair out)

Original: Guide: Facebook Pixel with Google Tag Manager

May 26, 2025

18 min read

Tutorial

Intermediate

Visit Original Article

Guide: Facebook Pixel with Google Tag Manager - Analytics Ninja

Summary

Step-by-step deployment of Meta/Facebook Pixel and standard events via GTM.

Who This Is For

Performance Marketers

Technical Marketers

Marketing Analysts

Key Takeaways

Create and configure Facebook Pixel manually in GTM instead of using Facebook's auto-setup for better control
Set up base pixel tracking along with specific ecommerce events like AddToCart and Purchase
Understand Facebook's advanced matching features and data collection implications before implementation
Navigate Facebook's confusing documentation and make informed decisions about pixel configuration

Tools & Technologies

Google Tag Manager Facebook Pixel Facebook Ads Manager JavaScript

Topics Covered

tutorial facebook-pixel google-tag-manager ad-tracking

Ready to dive deeper?

Read Full Article on www.analytics-ninja.com

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Track YouTube, Vimeo, and HTML5 video engagement via GTM custom triggers.

Setting up ecommerce tracking that actually tells you useful stuff

Code-heavy walkthrough of GA Enhanced Ecommerce via GTM dataLayer pushes.

Topics

tutorial facebook-pixel google-tag-manager ad-tracking