Making sense of GA4 ecommerce tracking (without losing your mind)
Original: Google Analytics 4: Ecommerce Guide For Google Tag Manager
May 26, 2025
41 min read
Guide
Intermediate
Summary
End-to-end GA4 Enhanced Ecommerce implementation in GTM, from dataLayer to purchase event.
Who This Is For
Marketing Analysts
Technical Marketers
Developers
Key Takeaways
- Learn how to model GA4 ecommerce dataLayer events for proper tracking implementation
- Configure specific ecommerce event tags for each step of the customer journey from product views to purchases
- Migrate from Enhanced Ecommerce to GA4 ecommerce tracking with practical examples
- Debug and validate your ecommerce tracking setup to ensure accurate data collection
- Implement item-scoped custom dimensions for deeper product analytics
Tools & Technologies
Google Analytics 4 Google Tag Manager dataLayer Enhanced Ecommerce
Topics Covered
tutorial google-tag-manager ga4 ecommerce
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