Getting GTM server-side tracking to play nice with AWS
Original: Deploy Server-side Google Tag Manager in AWS
May 26, 2025
19 min read
Tutorial
Advanced

Summary
Step-by-step blueprint for hosting GTM Server-Side on Amazon Web Services.
Who This Is For
Analytics Engineers
Technical Marketers
Developers
Key Takeaways
- Deploy Google Tag Manager's server-side container using AWS Elastic Beanstalk with custom domains and SSL
- Set up two separate environments - one for production tagging and one for preview/debugging
- Configure auto-scaling groups and load balancers to handle traffic spikes
- Map custom domains using Route53 and Certificate Manager for HTTPS requirements
Tools & Technologies
AWS Elastic Beanstalk AWS Certificate Manager AWS Route53 Google Tag Manager Docker containers Custom domains and SSL certificates
Topics Covered
tag-management server-side google-tag-manager aws deployment
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