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Getting GTM server-side tracking to play nice with AWS

Original: Deploy Server-side Google Tag Manager in AWS

May 26, 2025
19 min read
Tutorial
Advanced
Deploy Server-side Google Tag Manager In AWS

Summary

Step-by-step blueprint for hosting GTM Server-Side on Amazon Web Services.

Who This Is For

Analytics Engineers
Technical Marketers
Developers

Key Takeaways

  • Deploy Google Tag Manager's server-side container using AWS Elastic Beanstalk with custom domains and SSL
  • Set up two separate environments - one for production tagging and one for preview/debugging
  • Configure auto-scaling groups and load balancers to handle traffic spikes
  • Map custom domains using Route53 and Certificate Manager for HTTPS requirements

Tools & Technologies

AWS Elastic Beanstalk AWS Certificate Manager AWS Route53 Google Tag Manager Docker containers Custom domains and SSL certificates

Topics Covered

tag-management server-side google-tag-manager aws deployment