Keeping your GTM container tidy (and why it actually matters)
Original: Best Practices and Key Metrics for Google Tag Manager Audits
May 26, 2025
1 min read
Guide
Intermediate
Summary
Comprehensive GTM health-check playbook with measurable audit metrics.
Who This Is For
Marketing Analysts
Technical Marketers
Marketing Ops
Key Takeaways
- Set up consistent naming conventions to keep your GTM container organized and findable
- Build a systematic process to catch duplicate tags before they mess up your data
- Monitor container size and loading performance to prevent site slowdowns
- Create a quarterly audit checklist to maintain data accuracy over time
Tools & Technologies
Google Tag Manager Google Analytics Tag Assistant Browser Developer Tools
Topics Covered
tag-management google-tag-manager audit qa
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