Matthew Hooson

Matthew Hooson is a prolific writer specializing in Server-Side Tracking & Tagmanagement, with 1 published resources covering topics like migration, gtm, planning. Their work focuses on practical insights and actionable guidance for professionals in the analytics and data space.

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Server-Side Tracking & Tagmanagement migration gtm planning project-management

Server-Side Tracking & Tagmanagement

A Six-Step Framework to Server-Side GTM Migrations

Server-Side Tracking & Tagmanagement

Matthew Hooson introduces the UPDATE framework: Understand, Plan, Declutter, Action, Transfer, Evaluate. Each stage details risks, deliverables, and stakeholder sign-offs, helping teams run smooth, cost-effective migrations to server-side GTM.

Matthew Hooson May 25, 2025

migration gtm planning project-management