usage-based-pricing

Strategies and tactics for acquiring, activating, and retaining customers through freemium, free trials, usage-based pricing, and in-product activation loops. Covers the key principles and metrics for building a successful product-led growth motion.

Explores how Amplitude leverages product-led growth strategies, including freemium models, free trials, usage-based pricing, in-product activation loops, and the handoff from product-qualified leads to marketing-qualified leads.