How we actually launch products at Amplitude (and track what matters)

Original: How Amplitude Uses Amplitude to Launch New Products | Amplitude

May 29, 2025

9 min read

Case Study

Intermediate

Business Understanding

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How Amplitude Uses Amplitude to Launch New Products

Summary

Explores how Amplitude leverages product-led growth strategies, including freemium models, free trials, usage-based pricing, in-product activation loops, and the handoff from product-qualified leads to marketing-qualified leads.

Who This Is For

Product Managers

Product Analysts

Growth Marketers

Key Takeaways

Use market research and customer feedback to define your product vision before building anything
Run alpha and beta phases with real customers to validate features and gather actionable feedback
Track activation rates, retention rates, and define a North Star Metric to measure product success
Combine quantitative analytics with qualitative insights (like session replays) to understand the full user experience
Prepare your entire organization for launch - from sales teams to demo environments to marketing materials

Tools & Technologies

Amplitude Analytics Amplitude Session Replay Customer feedback tools Product analytics platforms

Topics Covered

product-led-growth freemium usage-based-pricing activation-loops pql-mql-handoff

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