recurring-revenue

Discusses key metrics and analytical techniques for understanding customer retention, churn, and expansion drivers. Covers topics like logo vs. dollar churn, net revenue retention (NRR), cohort-based survival analysis, and identifying expansion opportunities through upsell and cross-sell.

Understand key SaaS metrics that influence profitability, such as recurring revenue, churn, and the 'triangle of despair' - the balance between customer acquisition, retention, and revenue growth.