product-analytics

Learn about vanity metrics - what they are, how to identify them, and how to replace them with more meaningful KPIs that drive business impact. Understand the difference between vanity metrics and actionable metrics, and get tips for choosing the right metrics to track.

This article discusses the importance of distinguishing between sessions and users when analyzing user behavior and product usage. It covers key concepts and metrics related to sessions vs. users, and provides guidance on how to leverage these metrics to gain deeper insights into your product's performance and user engagement.

Based on product audits, this post explains how exceeding 30 core events leads to confusion, duplicative metrics, and inflated tooling costs. Timo recommends modeling a small set of core entities and using properties to capture UI-specifics. Includes governance tips.