Sessions aren't dead (despite what Google keeps telling us)

Original: Why the Death of Sessions is a Myth

Lukas Oldenburg

June 2, 2025

12 min read

Opinion

Intermediate

Business Understanding

Visit Original Article

Summary

An in-depth look at how to calculate, analyze, and leverage customer lifetime value (LTV) - a critical SaaS metric for understanding the long-term value of customers and optimizing acquisition and retention strategies.

Who This Is For

Marketing Analysts

Product Analysts

Performance Marketers

Key Takeaways

Learn why the 'sessions are dead' narrative emerged primarily due to GA4's technical limitations rather than actual obsolescence
Understand the crucial difference between session scope and session_start events in modern analytics
Discover why sessions remain essential for analyzing user intent and behavior patterns, especially in e-commerce
Explore the concept of 'time frame of intent' as the ideal measurement unit for user behavior analysis

Tools & Technologies

Google Analytics 4 Firebase Analytics Adobe Analytics Universal Analytics

Topics Covered

customer-lifetime-value retention-analysis revenue-forecasting saas-metrics

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Topics

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