That whole 'free but not really free' advertising thing
Original: What Is Advertising Business Model? Product Managers Take
Summary
Explains how ad-supported products generate revenue by selling attention to advertisers.
Who This Is For
Product Managers
Marketing Managers
Founders
Key Takeaways
- Understand how the advertising business model works as a value capture mechanism
- Learn the trade-offs between offering free products and monetizing through advertising
- Explore revenue predictability challenges specific to ad-supported business models
- Discover how to evaluate advertising partnerships and user engagement metrics
- Identify when advertising models work best for media and content businesses
Tools & Technologies
Advertising platforms Analytics tools for tracking user engagement Partnership management systems
Topics Covered
advertising media revenue content
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