Why your tracking data is disappearing (and how server-side tagging fixes it)
Original: Simply Explained: Server-Side Tagging
Summary
Chris Vu breaks down SST with a visual comparison of browser vs. proxy tagging.
Who This Is For
Marketing Analysts
Marketing Managers
Technical Marketers
Key Takeaways
- Learn how third-party tracking gets blocked by Safari's ITP and ad blockers, causing inflated new user metrics
- Understand how server-side tagging converts third-party requests into first-party ones using an intermediary server
- See a real case study showing dramatic improvement in tracking accuracy after implementing server-side tagging
- Get the basic concept of first-party vs third-party components and why it matters for data collection
Tools & Technologies
Google Analytics Facebook Pixel Safari browsers Server-side tagging infrastructure
Topics Covered
tagging basics tracking cookies
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