How Pipedrive figured out who should actually own product tracking
Original: Product Usage Analytics at Pipedrive
Summary
Kadri Lenk outlines how Pipedrive structured tracking ownership across teams.
Who This Is For
Product Analysts
Product Managers
Analytics Engineers
Key Takeaways
- Split tracking responsibilities: PMs define what to track, engineers implement, analysts advise on methodology
- Use explicit tracking over implicit to maintain data quality and governance
- Start every tracking project by defining success metrics before writing any code
- Create a structured workflow with clear handoffs between teams to scale analytics operations
Tools & Technologies
Product tracking/instrumentation tools Event logging systems Analytics dashboards
Topics Covered
case-study cross-functional pipedrive analytics
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