That animal metaphor thing about hitting $100M revenue
Original: Five Ways to Build a $100M Business

Summary
VC breakdown of five scalable paths to reach $100M in revenue, using animal metaphors.
Who This Is For
Founders
Product Managers
Growth Marketers
Key Takeaways
- Learn the five distinct customer archetypes (elephants to flies) and their corresponding revenue models to reach $100M ARR
- Understand the math behind customer acquisition: from 1,000 enterprise clients at $100k each to 10M users monetized at $10 each
- Discover specific go-to-market strategies for each customer segment, from viral growth for consumers to inbound marketing for SMBs
- Calculate realistic customer acquisition costs and lifetime values for different pricing tiers and business models
- Identify which growth path aligns with your product and market based on ARPA and scalable acquisition channels
Tools & Technologies
Customer Lifetime Value (CLTV) calculations Customer Acquisition Cost (CAC) analysis Net Promoter Score (NPS) measurement Inbound marketing platforms SEO and content marketing tools
Topics Covered
saas growth metrics revenue
Ready to dive deeper?
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