Why those trendy DTC brands are quietly opening stores
Original: Death to DTC? Enabling the Future of Cross-Channel Commerce
Summary
Explains how weak unit economics are forcing DTC brands to rethink their models.
Who This Is For
Founders
Growth Marketers
Performance Marketers
Key Takeaways
- DTC brands are struggling with inflated customer acquisition costs and Apple's privacy changes making Facebook/Google ads less effective
- Omnichannel strategies (brick & mortar + online) are now essential for sustainable growth, not just nice-to-have
- Marketplaces like Amazon are outperforming pure DTC channels for volume and capital efficiency
- Physical retail stores are becoming the bright spot for struggling DTC companies like Warby Parker and Allbirds
Tools & Technologies
Shopify Facebook/Instagram advertising Google advertising Amazon marketplace Instacart Thrasio acquisition model
Topics Covered
dtc commerce cac unit-economics
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