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Why some companies get crazy high valuations (and others don't)

Original: All Revenue is Not Created Equal

May 25, 2025
23 min read
Framework
Intermediate
All Revenue is Not Created Equal: The Keys to the 10X Revenue Club - Above the Crowd

Summary

Bill Gurley explains why recurring revenue streams are valued higher by investors.

Who This Is For

Founders
Business Analysts
Marketing Managers

Key Takeaways

  • Learn why price/revenue multiples vary wildly across companies (100X difference between lowest and highest)
  • Understand the concept of 'revenue quality' and how it drives investor valuations
  • Discover why SaaS and subscription models command premium multiples over transactional businesses
  • Get a framework for evaluating competitive advantages that justify high valuations
  • See real data showing only 10% of companies achieve 7X+ revenue multiples

Tools & Technologies

DCF (Discounted Cash Flow) models Price/revenue ratio analysis Price/earnings ratio calculations Enterprise value to EBITDA metrics

Topics Covered

revenue saas investing unit-economics