Retention & Cohort Metrics

Explores the concept of customer lifetime value (LTV), including how to calculate it, the importance of retention and margin in driving LTV, and using LTV as a key metric for making data-driven business decisions.

Calculating the gross-margin contribution of a customer over their expected lifetime; including retention curves, discount rates, cohort LTV, probabilistic vs. deterministic models, and segment-level LTV comparison.

Analyzing the gross-margin contribution of a customer over their expected lifetime, including retention curves, discount rates, cohort LTV, and probabilistic vs. deterministic models. Understanding how to leverage LTV to optimize customer acquisition and inform revenue forecasting.

Methodologies for calculating and understanding the lifetime value of customers, including retention curves, discount rates, cohort LTV, and using LTV to evaluate the efficiency of customer acquisition.