Erin Gustafson, Ph.D.

Erin Gustafson, Ph.D. is a prolific writer specializing in Business Understanding, with 1 published resources covering topics like product-led-growth, activation, monetization. Their work focuses on practical insights and actionable guidance for professionals in the analytics and data space.

1 Resources

1 Categories

Areas of Expertise

Business Understanding product-led-growth activation monetization growth-strategy

Business Understanding

Meaningful metrics: How data sharpened the focus of product teams

Business Understanding

This case study explores how Duolingo used a product-led growth (PLG) framework to drive a 4x increase in daily active users (DAUs). It examines their approach to activation, monetization, and growth strategy, providing insights that can inform data-driven product and marketing decisions.

Erin Gustafson, Ph.D. May 29, 2025

product-led-growth activation monetization growth-strategy