ab-testing

A comprehensive guide on designing and implementing an in-house feature flagging and A/B testing platform for managing product rollouts, experiments, and user segmentation at scale.

This article provides an in-depth look at how WeTransfer leveraged a custom growth model to predict marketing ROI and identify their biggest revenue opportunities. It covers the process of building the growth model, how it was used by the product and marketing teams, and the key insights and results that were uncovered.