Why thinking of your product like a puzzle helps you find growth opportunities
Original: View your business as a system to identify growth levers
Tangi Gouez
May 29, 2025
10 min read
Framework
Intermediate
Summary
Develop a deep understanding of how a company creates, delivers, and captures value through its core business model. Explore the key components such as the value proposition, target segments, distribution channels, key resources & activities, partner ecosystem, and profit formula.
Who This Is For
Product Managers
Growth Marketers
Founders
Key Takeaways
- Map your product as interconnected systems to visualize how different components affect each other
- Define clear territories and boundaries for each team to prevent siloed optimization that hurts overall performance
- Use customer journey mapping to align squads and identify where handoffs between teams create friction
- Understand how changes in one area (like marketing spend) can unexpectedly impact other metrics (like product engagement)
- Build a bird's-eye view connecting customer needs, product features, and business outcomes before diving into data analysis
Tools & Technologies
Customer Journey Mapping Systems thinking frameworks Visual mapping tools
Topics Covered
business-models value-proposition revenue-streams cost-structure
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