Making sense of how your customers actually behave (with real templates)
Original: The Customer Behaviour Analysis Playbook

Summary
Techniques for measuring and forecasting the lifetime value of customers, including retention curves, discount rates, cohort LTV, and probabilistic vs. deterministic LTV models. Linking LTV to other key metrics like CAC and LTV:CAC ratio to assess the efficiency of the business model.
Who This Is For
Key Takeaways
- Map out B2B customer buying and adoption journeys with multiple personas and stakeholders
- Connect product analytics directly to revenue generation through the bowtie model framework
- Analyze user behavior patterns to identify what makes successful customers different from churners
- Use structured customer lifecycle analysis to find optimization opportunities beyond basic funnel metrics
- Apply open-source templates to extract meaningful insights from product usage tracking data
Tools & Technologies
Topics Covered
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