Why your startup's unit economics can't wait until later
Original: Unit economics first, not last
Summary
Prerna Goel argues that sustainable companies prioritize unit economics before chasing scale.
Who This Is For
Founders
Product Managers
Growth Marketers
Key Takeaways
- Track your cost to serve metric early - it reveals the true expense of supporting each customer across support, onboarding, and infrastructure
- Not all growth is profitable growth - acquiring customers at any cost can put you further behind if unit economics don't work
- Make unit economics a shared language across product, commercial, and ops teams rather than just a finance exercise
- Understanding unit economics enables better product decisions, innovative pricing models, and more focused growth strategies
Topics Covered
startup-strategy growth profitability unit-economics
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