Why your trending KPI charts are lying to you (and what to do about it)
Original: Interpreting Signals in Trending KPIs
Summary
This article discusses how regression lines and Excel-computed trend lines are poor at detecting signals in KPIs with underlying trends. Instead, the author recommends using a trending XmR chart to better interpret signals in these types of KPIs.
Who This Is For
Business Analysts
Marketing Analysts
Marketing Managers
Key Takeaways
- Learn why Excel trend lines and regression analysis fail to detect real signals in trending KPIs
- Master the trending XmR chart technique to separate genuine performance changes from natural trends
- Calculate trending factors using half-averages and increments to build proper Central Lines and Process Limits
- Identify when trends are accelerating, decelerating, or changing direction in your performance data
Tools & Technologies
Excel XmR Charts Statistical Process Control Trending XmR Chart Template
Topics Covered
kpi-analysis time-series regression statistical-process-control
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