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Customer & User Segmentation
Customer & User Segmentation
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Topics in Customer & User Segmentation:
Segmentation Fundamentals
Demographic & Firmographic Segments
Behavioral Segments
Needs / Jobs-to-Be-Done Segments
Psychographic & Attitudinal Segments
Data-Driven / ML Clustering
ICP & Persona Definition
Segmentation Validation & Sizing
Activation & Personalization
Dynamic / Real-Time Segmentation
