Marketing Analytics Techniques
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Topics in Marketing Analytics Techniques:
Campaign Tracking & UTM Governance Channel Attribution & Touch-Point Analysis Incrementality & Lift Testing Marketing Mix Modeling (MMM) Paid Media Optimization (ROAS & CAC) Organic & SEO Analytics Lifecycle & Email/CRM Analytics Funnel & Lead Qualification Analytics Audience Segmentation & CDP Activation Personalization & Recommendation Testing Customer Lifetime Value Prediction Marketing Dashboards & Alerting Data Pipelines & Warehousing for Marketing Privacy & Consent Analytics